Case Study: Strata Goods

Scaling beyond the constraints of Out-of-the-Box Shopify.

How Strata Goods unlocked massive growth by replacing disjointed manual tasks with Neobhi's custom e-commerce infrastructure.

The Challenge

When success creates operational chaos

As orders hit 10k/month, Strata Goods hit an operational ceiling. Manual workflows were no longer sustainable.

Disjointed Accounting

Manual reconciliation of Shopify orders, high volumes of returns, and fragmented data across Stripe, PayPal, and Klarna.

Inefficient Payments

Lack of intelligent payment routing leading to high transaction fees and lower checkout conversion for international customers.

Blind Data Silos

Millions of data points trapped in isolation, making it impossible to predict inventory needs or calculate true CLV.

Fragmented Systems

Manual data copying between Shopify and 3PL platforms because off-the-shelf apps couldn't handle unique business logic.

The Solution

Intelligent E-commerce Infrastructure

Custom Shopify Middleware

A centralized automation hub that acts as the 'brain' of the business, connecting siloed departments and automating complex workflows.

AI Accounting

Intelligent ingestion of order, tax, and fee data to post perfectly reconciled entries directly into accounting software.

Dynamic Payment Routing

Localized payment mechanics that surface the most cost-effective and high-converting methods based on region and risk.

Big Data Demand Forecasting

Automated data pipelines that predict reorder needs based on seasonal trends, reducing deadstock and maximizing capital.

Real-world results for Strata Goods

90 days after implementing Neobhi solutions

45h
Manual Hours Saved

per week saved on reconciliation

-18%
Reduced Payment Fees

on international checkout fees

14%
Net Profit Margin Lift

through intelligent operations

+22%
Inventory Efficiency

increase in stock availability

Process

How we built it

01

Audit & Architecture

Mapping the entire tech stack and identifying operational leaks to design custom data pipelines.

02

Custom Dev & AI Training

Building the middleware and training intelligent workflows on specific business rules and Shopify APIs.

03

Staged Deployment

Phased rollout starting with accounting relief, followed by predictive analytics and payment routing.

04

Refinement & Scale

Establishing KPIs and fine-tuning predictive models to optimize as order volume continues to grow.

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